Our Story

We are a parent owned kids clothing brand that started from a passion for creativity and dressing our kids in clothes that are not only comfortable and stylish but also durable for playtime. We started in 2019 selling custom, home-made kids clothes at farmers markets but were forced to take a break when jobs, family and the pandemic pulled our priorities elsewhere. Thrive! Kidswear was reinvented in 2024 after the birth of our first child with a goal to encourage active playtime to create lifelong healthy habits. All of our clothes are designed at our home in Utah.

Our Mission

We are committed to creating a culture of vitality and joy in children's lives. Through our thoughtfully crafted, comfortable and durable clothing, we aim to encourage kids to explore, play, and embrace their innate curiosity. We prioritize sustainability in every step of our process, ensuring that our clothing not only supports the well-being of children but also the health of the planet they'll inherit. Our mission is to inspire a generation of active individuals, fostering a lifelong love for movement and play to help them thrive!

OEKO-TEX® Standard 100

OEKO-TEX® Standard 100 is a globally recognized certification that ensures textiles are free from harmful substances. Fabrics and products with this label have been tested for safety and meet strict health and environmental standards, providing peace of mind that they are safe for human use. This certification guarantees that items like clothing, bedding, and accessories are free from harmful chemicals, making them a safer choice for both consumers and the environment.

GOTS Certified Fabrics

GOTS (Global Organic Textile Standard) Certified fabrics are made from organic fibers and meet rigorous environmental and social criteria throughout the entire production process. This certification ensures that the fabric is free from harmful chemicals, produced using sustainable practices, and made in facilities that adhere to fair labor standards. GOTS Certified fabrics are a great choice for eco-conscious consumers, offering a healthier, more sustainable option for clothing and textiles.

Ethical Manufacturing

Ethical manufacturing focuses on producing goods in a way that prioritizes fair labor practices, environmental sustainability, and social responsibility. It ensures that workers are paid fair wages, work in safe conditions, and are treated with respect. Ethical manufacturing also emphasizes reducing environmental impact through sustainable materials and eco-friendly production processes. By supporting ethical manufacturing, consumers contribute to a more responsible and transparent industry that values people and the planet.

Quality Standards

Our quality standards ensure that clothes are safe, comfortable, and durable for young wearers. These standards include using non-toxic, skin-friendly fabrics that are free from harmful chemicals, as well as ensuring sturdy stitching and secure fastenings to prevent accidents. The clothing must also meet strict safety requirements, such as avoiding small parts that could be a choking hazard. Additionally, quality standards focus on ensuring that kids' clothing is soft, breathable, and gentle on sensitive skin, providing both comfort and safety for active children.